The Fresh Trends Story
The Fresh Trends Story
From Our Bench to Your Piercing
PageContent
At Fresh Trends, we believe piercing jewelry should be more than a simple accessory —
it’s a form of individuality and self-expression. Since 2003, we’ve been redefining body jewelry by combining the importance of professional piercing standards with the elegance of fine jewelry design. It should fit perfectly, look refined, and be made to last.
A Founder’s Frustration Sparked a Dream
Fresh Trends Fine Jewelry began from a personal frustration. Being quite petite, our founder could never find piercing jewelry that truly fit — pieces were always too long, stuck out awkwardly, or felt uncomfortable because only “standard” sizes existed. What she wanted was fine jewelry that looked seamless and felt like it belonged — but it simply didn’t exist.
At the time, nearly everything available online was mass-produced, and fine body jewelry made from precious metals was virtually impossible to find. So, she set out to change that. Fresh Trends Fine Jewelry was born from the desire to create custom fine piercing jewelry that fits real bodies, looks refined, and feels comfortable — handcrafted from solid gold, platinum, and ethically sourced gemstones to last a lifetime.
From Humble Beginnings to Making Jewelry Our Way
Back in 2003, when online shopping was still in its infancy, we started Fresh Trends from our dining room table in Palm Beach, Florida. Few were selling body jewelry online, and we saw an opportunity to offer something better.
As we grew, our vision evolved — we wanted jewelry that fit perfectly, felt comfortable, and looked beautiful, combining the safety of piercing jewelry with the artistry of fine jewelry.
By 2018, we brought all design, production, and quality control in-house and introduced the concept of luxury, custom-fitted piercing jewelry to the online world. At a time when most body jewelry was still bulky and mass-produced, we set out to create high-quality, American-made gold body jewelry crafted by jewelers who had been handmaking fine gold pieces for generations.
Designed In-House, Handcrafted by Master Jewelers
Every Fresh Trends design begins at our own desk, created by me and our in-house team with a focus on both beauty and precision. Our professional jewelers — experts in crafting body piercing jewelry, which often demands more intricacy than traditional fine jewelry — bring each design to life by hand in California.
Because we own every step of the process, we can customize each piece to your exact needs, from gemstone and gold color to post length and gauge, ensuring a flawless, comfortable fit.
From Our Family to Yours
More than two decades later, Fresh Trends remains a family-owned company guided by the same belief that started it all — that everyone deserves fine jewelry that fits beautifully, feels comfortable, and lasts a lifetime.
Headquartered in North Palm Beach, Florida, with our team of artisans based in Los Angeles, we’re proud to offer American craftsmanship, create local jobs, and provide the kind of service and jewelry that keep our customers coming back. This journey has deepened our appreciation for the art of design and the importance of quality — creating solid gold jewelry that’s not only beautiful and timeless, but also gentle on your piercings and made to last.
The Experts in Fine Piercing Jewelry
Piercing Advisor™ — Complimentary Concierge Service
Ensure your custom-made piercing jewelry fits perfectly and looks spectacular. Add Piercing Advisor™ to your order at no charge.
Expert Guidance – Get personalized help choosing the right size, style, and backing for your anatomy.
Real People – Speak directly with experienced piercing jewelry specialists — no bots, just real expertise.
Perfect Fit Guarantee – Skip the guesswork. We’ll help you get it right the first time and make it right if it’s not.
Always Here – Chat, email, or call us anytime — we’re here to help you love your jewelry.
Behind the Scenes
When you purchase a piece of body jewelry from Fresh Trends, you are rewarding yourself with quality, expert craftsmanship and luxurious design.
5 Reasons Why
Customers from all over the world return to Fresh Trends again and again not only for our one-of-a-kind jewelry pieces but also for our commitment to sustainable practices and locally sourced labor.
Our Forest
Through our partnership with Ecologi, one tree is planted in an area at risk of deforestation for every order placed on our site.